Key highlights
- Hero MotoCorp teams up with Thums Up for Thunderwheels 2.0, headlined by the new Xtreme 250R.
- The campaign fuses performance biking with Thums Up’s “bold and unshaken” vibe, gunning straight for Gen Z.
- The Xtreme 250R lands with fresh design, sharper stance, and a whole lot of swagger.
Hero MotoCorp has rolled out the all-new Xtreme 250R under its Thunderwheels 2.0 campaign and this time, it’s more than a bike launch, it’s a full-blown culture drop. Partnering with Thums Up, Hero is blending two brands built on grit, energy, and a bit of madness. The result? A campaign that’s loud, fast, and unapologetically aimed at young urban riders who want their machine to double up as an attitude statement.
The Xtreme 250R takes the flagship streetfighter slot in Hero’s lineup, and Thunderwheels 2.0 ensures it makes a scene, whether it’s through urban stunt shows, reel-friendly collabs, or just that unmistakable “don’t mess with me” stance.
What’s new on the Xtreme 250R
Hero’s done more than just slap new stickers here. The 250R brings in:
- A bulked-up fuel tank with aggressive extensions
- LED projector headlamp with DRLs
- Split seats and a sharp, stubby tail section
- 249cc oil-cooled motor churning out 25 bhp and 22 Nm
- 6-speed gearbox with slipper clutch
- Dual-channel ABS with a radial rear tyre
This isn’t a track toy, it’s a city bruiser built for quick throttle bursts, weekend rides, and the occasional flex at traffic lights.
Thunderwheels 2.0: The campaign vibe
Hero and Thums Up are going beyond showroom launches with:
- Live stunt shows across metros
- Digital collabs with moto influencers
- Limited-edition Thums Up Xtreme gear
- Challenges where winners score riding kit and track-day passes
It’s clear, this campaign isn’t designed for brochures. It’s built for Instagram reels, YouTube shorts, and the streets where bikes become statements.
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