Key highlights
- Ather Rizta crosses the 2 lakh sales mark just 20 months after launch.
- The family scooter now contributes over 70% of Ather’s total sales.
- Strong demand from Middle and North India drives Ather’s rapid expansion.
Ather Energy has just hit a major milestone with the Rizta. The family-focused electric scooter has crossed 2 lakh units in sales, marking its fastest-ever growth streak since its debut in April 2024. What makes the achievement more impressive is the pace. Ather took nearly a year to hit the first lakh, and the second lakh followed in just six months. That tells you exactly how the market has responded.
Rizta success
Rizta isn’t just another variant in Ather’s portfolio. It has become the backbone of the company’s expansion beyond its original stronghold in South India. Markets across Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, Punjab and Uttar Pradesh have shown remarkable adoption. States like MP and Chhattisgarh have seen Ather’s market share double since early FY26, while Punjab and UP have also delivered sharp gains. For a brand once considered niche and performance-focused, this shift is huge.
A big part of the Rizta’s success story lies in how well it fits the needs of everyday Indian families. It offers two variants, S and Z, with IDC ranges of 123 km and 159 km. A spacious 56-litre combined storage area, a wide seat, a practical floorboard and safety tech like SkidControl, Fall Safe and Emergency Stop Signal have made it a compelling choice in a segment that values comfort just as much as capability.
New touchpoints
Ather has also been aggressive on the retail front. With 524 Experience Centres operational nationwide as of September 2025 and over 5 lakh total scooters sold, the brand’s footprint has never been stronger. The Rizta’s popularity has allowed Ather to push deeper into Middle India, where the new Terracotta Red paint and the larger 3.7 kWh battery variant have added fresh demand.
With Rizta now accounting for more than 70 percent of Ather’s total sales, it’s clear that the brand has finally cracked the formula for mass-market acceptance. And the momentum doesn’t look like it’s slowing down anytime soon.
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