Key highlights
- KRAFTON India has announced Ferrari’s first-ever collaboration with BGMI
- The update goes live on July 16, 2026
- Four iconic Ferrari models will be available in-game
KRAFTON India has officially confirmed that the legendary Italian marque will arrive in BGMI as part of the upcoming 4.5 update, bringing some of Ferrari’s most iconic road cars into the game. The collaboration marks Ferrari’s first appearance in BGMI and is based on the global partnership between KRAFTON and Scuderia Ferrari HP.
Four Ferrari models to arrive in BGMI
Players will be able to unlock and collect four of Ferrari’s most recognisable models through in-game purchases.
The lineup includes:
|
Ferrari Model |
Description |
|
Ferrari Roma |
Grand tourer |
|
Ferrari Purosangue |
Ferrari’s first SUV |
|
Ferrari LaFerrari |
Hybrid hypercar |
|
Ferrari SF90 XX Spider |
Open-top plug-in hybrid supercar |
Each model will be available in multiple signature colour options and has been recreated with attention to Ferrari’s design and styling details.
More than just new vehicles
The collaboration goes beyond adding new cars.
BGMI’s 4.5 update will also introduce a dedicated Ferrari-themed photo zone, where players can interact with the vehicles and capture in-game moments.
Other additions include:
- Ferrari-themed installations
- Exclusive team animations
- New social interaction spaces
- Content creation opportunities within the game
According to KRAFTON, the experience has been designed to let every BGMI player interact with the Ferrari brand, regardless of their rank or play style.
The Ferrari collaboration will be available in BGMI from July 16 to September 7, 2026.
Our thoughts
Automotive collaborations in video games are becoming increasingly common, but Ferrari’s arrival in BGMI is significant because it’s the brand’s first appearance in India’s most popular battle royale title.
For both gaming enthusiasts and car fans, driving a LaFerrari or Purosangue across Erangel might be the closest they’ll get to owning one. It’s also another example of how automakers are using gaming platforms to connect with a younger audience.
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