Key highlights
- Dream Days campaign runs from August to October 2026
- Three-month EMI holiday offered on the GLA and GLC
- GLE and GLS buyers can upgrade to a new model after 24 months with zero down payment
Mercedes-Benz India is looking to make luxury car ownership a little easier this festive season. The company has announced its 2026 Dream Days campaign, offering a mix of finance and ownership benefits to customers between August and October.
The campaign will officially begin on August 11 and brings several offers aimed at reducing the initial financial burden of buying a Mercedes-Benz. These include an EMI holiday, lower interest rates, trade-in benefits and a rather interesting upgrade programme for select SUVs.
Three months EMI holiday
Mercedes-Benz says customers can opt for a minimal EMI commitment during the first three months of ownership. This could make the initial months of ownership easier on the wallet, particularly for buyers timing their purchase around the festive season.
The company is also offering an interest rate of 6.99% on select car lines under the Dream Days campaign. A lower rate should translate into smaller monthly instalments, although the exact financial benefits will depend on the model and financing structure chosen by the customer.
Buy a GLE or GLS, upgrade in two years
The most unusual part of the campaign is Mercedes-Benz’s Key to Key programme. Customers buying select models, including the GLE and GLS, can upgrade to a new variant after 24 months with zero down payment. In simple terms, Mercedes-Benz is offering customers the option to move into a newer model after two years without making another down payment.
The company says the programme allows customers to own two Mercedes-Benz cars over a two-year period while staying within its latest product range.
There are also trade-in benefits for customers looking to exchange their existing cars for a Mercedes-Benz during the festive period.
STAR Agility+ continues
These offers come in addition to Mercedes-Benz Financial Services’ existing STAR Agility+ programme. It combines service packages, an assured buyback value and extended warranty, while claiming to reduce monthly financial commitments by up to 40 percent.
At the end of the tenure, customers can choose to upgrade, refinance and retain the car, or return the vehicle under the programme’s terms.
Also read: Confirmed: New-gen Audi Q5, Q7, and Q6 e-tron India launch soon
