Key highlights
- Ather crosses 3 lakh yearly sales in 2026
- It has become the third manufacturer to achieve this milestone
- The company is currently the third-largest electric two-wheeler manufacturer in India
Bengaluru-based electric two-wheeler manufacturer Ather has become the third-largest manufacturer after TVS and Bajaj in annual sales. The brand has sold over 3 lakh units in the domestic market in 2026. The latest data released shows that the brand managed to sell 3 lakh units from January 1, 2026, to November 6, 2026, in the country.
This figure has led to a fantastic 67 percent year-on-year (YoY) sales growth and 16.32 percent market share. In 2025, Ather recorded a 16.12 percent share, which was exceeded by the 2026 sales record. Meanwhile, in month-over-month change, March 2026 recorded a massive jump of 67 percent for the brand.
With these figures, Ather is likely to achieve its annual target of 3.5 lakh unit sales for 2026. The brand is currently ranked third after TVS and Bajaj in the electric two-wheeler segment, followed by Hero Vida as fourth.
Interestingly, Ather’s new affordable scooter, Konarc, which is based on the new EL01 platform, was scheduled to be dispatched by now. However, due to production capacity constraints, the Konarc e-scooter has yet to be delivered to customers. This further indicates that this sales milestone has been achieved by the company solely by selling the 450 and Rizta scooters.
While Konarc is already in production, the company changed its variant sequence, which is now scheduled to hit the roads in India by Q1 2027. The company is also pushing work to start its new production facility in Chatarpati Sambhajinagar, which shall help in producing and delivering Konarc and other models rapidly.
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