Key highlights
- Pulsar Underground is an AI-enabled platform for creators across biking, music, dance, art, graffiti, and stunts.
- Winners stand a chance to win a Pulsar NS200 or NS400Z, exclusive merchandise, and a virtual internship.
- Six weeks, six challenges, and a shot at being featured alongside India’s top influencers.
Bajaj Auto has launched Pulsar Underground, a creator-first platform that blends performance with expression. Designed for India’s boldest youth, this AI-powered initiative invites creators from across the country to showcase their talent in biking, music, dance, art, graffiti, stunts, and even AI-generated content.
The campaign runs till 15th November and promises more than just likes and shares. Participants can win a Pulsar NS200 or NS400Z, exclusive Pulsar gear, Amazon vouchers, and a virtual internship with the Pulsar content crew. Top entries will also be featured on Pulsar’s official social media handles, alongside India’s leading influencers.
How it works
It’s simple. Creators can head to bajajauto.com/pulsarunderground, pick a challenge that matches their vibe, and upload their content on Instagram using #PulsarUnderground while tagging @mypulsarofficial.
The platform uses AI tools to simplify content creation, making it easier for anyone to participate whether you’re a seasoned creator or just starting out.
Not just a contest
Pulsar Underground isn’t just another brand campaign. It’s Bajaj’s way of turning individuality into influence. As Sumeet Narang, President of Marketing at Bajaj Auto, puts it, “This initiative is about spotlighting the next generation of daring talent.”
With over 5,000 creators expected to join, Pulsar Underground is shaping up to be India’s first AI-powered creator economy IP from an automotive brand. It’s a bold move that reflects Pulsar’s long-standing philosophy—“Duniya Dekhti Hai Tu Dikha.”
Our thoughts
Pulsar Underground isn’t just about biking. It’s about graffiti, dance, music, and even AI. It’s like someone finally realized that creativity doesn’t come in one format. This probably will be a hit among the “new-gen” creators.
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