Key highlights
- HARMAN Ready Display becomes the first in the world to earn HDR10+ Automotive certification.
- New display tech promises cinema-grade visuals inside cars with adaptive HDR performance.
- Certification strengthens HARMAN’s push toward high-end in-cabin digital experiences.
HARMAN has officially rewritten the rules for in-car displays. The company’s Ready Display line has become the first in the world to earn HDR10+ Automotive certification, making it the new benchmark for how screens should look and behave inside a modern vehicle.
The certification arrives at a time when car cabins are quickly turning into digital living spaces. Screens are bigger, content quality is rising, and customers now expect the same visual richness they enjoy on their home TVs. HARMAN seems determined to meet that expectation head-on.
A new bar for in-car visuals
To qualify for HDR10+ Automotive certification, a display must handle tough real-world conditions. That means staying bright under harsh sunlight, keeping contrast intact during night drives, and maintaining colour accuracy at awkward viewing angles.
HARMAN worked closely with Samsung and Panasonic to shape the HDR10+ Automotive technical standards, which govern how HDR content should look inside a vehicle. HDR10+ Technologies LLC runs the certification, and the process includes multiple stress tests across brightness, colour, viewing angles, and response to changing ambient light.
The result is a display that feels far more cinematic. HDR10+ Adaptive support lets the system adjust brightness and tone mapping automatically, so the picture stays consistent whether you’re in a dim basement parking lot or cruising under midday sun.
Powered by Samsung’s Neo QLED foundation
HARMAN Ready Display uses Samsung’s Neo QLED technology at its core. It comes in multiple series — NQ3, NQ5, and NQ7 — all tuned to handle the unpredictable lighting inside a cabin.
Each model uses smart image processing algorithms that tweak contrast, clarity, and colour in real time. So whether a passenger is watching a show during a charging stop or the driver is navigating a busy city at night, the display remains crisp and vivid.
“We’ve long envisioned bringing the living room experience into the car,” said Shilpa Dely, Vice President and Ready Display Business Lead at HARMAN International. She added that the certification marks a major step in delivering immersive and trustworthy in-cabin visuals.
Why it matters for automakers and buyers
For automakers, this certification gives them a ready-made way to elevate their in-cabin experience without reinventing the wheel. A certified display is easier to pitch to customers who want premium tech, and it helps brands stand out in a segment where everyone is chasing the same “digital cockpit” narrative.
For buyers, the advantage is simple. Whether you’re binging a series, using navigation, or just keeping the kids entertained, the on-screen experience finally feels like something you’d expect from a modern entertainment device, not a dim panel struggling against glare.
Also read: Mahindra XEV 9S interiors teased ahead of the debut this month
