Key highlights
- MG becomes the first car brand in India to offer assured EV buy back for up to five years
- Customers get a guaranteed resale value between 40 and 60 percent
- Program also covers MG EVs used in commercial fleets
JSW MG Motor India has announced an industry first extended Assured Buy Back Program for its electric vehicles. Simply put, MG is now promising what many EV buyers worry about the most. Resale value.
What’s new?
Until now, MG offered an assured buy back after three years. That window has now stretched to five years. Buyers can choose a tenure of three, four, or five years and walk away with a guaranteed resale value at the end of it. Depending on the plan, that value ranges between 40 and 60 percent. That is not small talk. That is real money reassurance.
This program is not linked to loans or finance schemes. It stands on its own. That matters because it keeps things simple. You buy an MG EV, drive it, and at the end of the chosen period you decide. Keep it. Exchange it. Or hand it back. No fine print gymnastics needed.
Commercial vehicles included
What makes this move even more interesting is the inclusion of commercial EV customers. MG has extended assured resale benefits to fleet owners as well. Vehicles up to three years old or with usage capped at defined limits can also qualify. This is a clear signal that MG wants to own the private and commercial EV conversation.
The program has been structured and facilitated by Lockton India Insurance, with Zuno General Insurance as the insurance partner. While those names matter, the real hero here is predictability. EV buyers fear depreciation more than charging anxiety. MG has gone straight for that pain point.
This initiative builds on MG’s earlier EV focused moves like battery as a service and lifetime battery warranties. Together, they form a clear pattern. MG wants EV ownership to feel boring in the best way possible.
Also read: Tata Motors surpass 2.50 lakh electric car sales in India
