Key highlights
- Camry GT-S concept debuts with aggressive styling and performance upgrades
- Retains 2.5L hybrid powertrain with 232 hp, adds coilovers and big brakes
- Designed by CALTY Design Research, it previews a sportier future for the Camry
Toyota has pulled the wraps off the Camry GT-S Concept, and it’s not your average family sedan. Revealed ahead of the 2025 SEMA Show in Las Vegas, this concept takes the reliable Camry and injects it with a dose of attitude, performance, and visual drama. Built on the XSE AWD Hybrid, the GT-S is a design study that shows how far Toyota can push the Camry without losing its everyday usability.
The GT-S wears a loud Inferno Flare orange paint with black accents across the hood, roof, wheels, and aero bits. The body kit includes a front splitter, side skirts, boot-lid spoiler, and rear diffuser, all sculpted to give the car a lower, wider stance. It sits 38 mm lower on adjustable coilovers and rides on 20-inch black alloys wrapped in Michelin Pilot Sport Cup 2 tyres.
Under the skin
Toyota hasn’t touched the powertrain, and that’s okay. The GT-S still runs the 2.5-litre four-cylinder hybrid setup from the Camry XSE, making 232 hp. But it sounds meaner thanks to a performance exhaust, and it handles sharper thanks to the lowered suspension.
Braking is serious business here. The GT-S gets 8-piston front calipers with 365 mm rotors and 6-piston rears with 356 mm rotors. That’s sports car territory, and it shows Toyota isn’t just dressing up the Camry, it’s giving it real mechanical bite.
Inside and intent
The cabin remains unchanged from the production Camry, which is part of the point. Toyota wants to show that styling and chassis upgrades alone can transform a car’s personality. The GT-S keeps the 12.3-inch touchscreen, digital cluster, and all the comfort features that make the Camry a daily driver.
Designed by CALTY Design Research in Michigan, the GT-S is more than a one-off. It’s a study in attainable performance, a preview of how Toyota might evolve the Camry into something enthusiasts can get excited about, without sacrificing hybrid efficiency or practicality.
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