Key highlights
- Citroen marks its 108th anniversary with a month-long celebration in India
- Special offers available across the entire Citroen SUV range
- Customers can avail discounts on service, accessories and value-added services
Citroen has kicked off celebrations for its 108th year globally, commemorating more than a century of automotive innovation, distinctive design and customer-focused mobility solutions.
To mark the milestone, the French automaker has announced a month-long customer engagement campaign across India, featuring attractive ownership benefits, service offers and dealership experiences aimed at existing and prospective customers.
The celebrations are being conducted across all Citroen dealerships in the country from June 4 to June 30, 2026.
Special offers across the Citroen range
As part of the anniversary campaign, Citroen customers can benefit from several limited-period offers.
Citroen 108th Anniversary Benefits
|
Offer |
Benefit |
|
Vehicle offers |
Special celebratory benefits across Citroen SUVs |
|
Service offers |
Discounts on periodic maintenance jobs |
|
Accessories |
10.8% discount |
|
Merchandise |
10.8% discount |
|
Value-added services |
10.8% discount |
|
Referral rewards |
Special customer incentives |
The company also surprised customers who had scheduled periodic maintenance appointments on June 4 by waiving labour charges as part of the celebrations.
Focus remains on comfort and customer-centricity
Citroen says the anniversary campaign reflects the brand’s long-standing philosophy of making mobility practical, comfortable and accessible.
Speaking on the occasion, Kumar Priyesh, Director, Automotive Brands, Stellantis India, highlighted the company’s focus on customer-centric innovation and its commitment to developing products tailored for Indian buyers through its Smart Car Platform strategy.
The company also reiterated its plans to continue strengthening localisation efforts while delivering global engineering solutions adapted for Indian conditions.
Citroen’s journey spans more than a century
Founded in 1919 by Andre Citroen, the brand has played a significant role in shaping automotive innovation globally.
Over the decades, Citroen has become known for:
- Distinctive vehicle design
- Comfort-focused engineering
- Practical mobility solutions
- Innovative suspension technologies
- Accessible transportation concepts
Today, the brand operates in over 100 countries and offers a portfolio that spans passenger vehicles, electric mobility solutions and commercial vehicles.
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