Key highlights
- MINI India has launched the official ‘Mod My MINI’ customisation programme
- Owners can personalise both new and existing MINI Cooper and Countryman models
- Options include 100+ paint shades, decals, roof, mirror caps, spoilers and brake calipers
MINI has always been about standing out from the crowd, and now the company is taking that idea a step further in India. MINI India has launched its official ‘Mod My MINI’ vehicle customisation programme, allowing owners to give their cars a more personal touch through a wide range of factory-backed customisation options.
The programme is available for both the MINI Cooper and MINI Countryman families. Interestingly, it isn’t restricted to people buying a brand-new MINI either. Existing owners can also customise their cars, with the programme allowing modifications to several exterior elements.
More than 2.5 million combinations
The idea behind ‘Mod My MINI’ is fairly simple. MINI wants owners to create a car that looks as individual as they are. Customers can choose from more than 100 classic MINI paint shades, exclusive thematic decals and a range of original MINI accessories. The customisation programme allows owners to modify elements such as the roof, mirror caps, spoilers and brake calipers.
According to MINI India, the combination of these options results in more than 2.5 million possible configurations. So, while two MINIs may share the same basic shape, the chances of finding an identical-looking one should now be considerably lower.
Warranty on decals
MINI is also offering some additional peace of mind for customers opting for the programme. All official decals installed under ‘Mod My MINI’ come with a 24-month warranty from the date of installation.
Customers can approach their nearest MINI Authorized Dealer to explore the complete range of available options, check part availability and create their customised car.
MINI currently has 17 sales touchpoints across 16 cities in India, while its service network is integrated with the larger BMW Group India aftersales network and spans 51 touchpoints across 36 cities.
