Key highlights
- Hyundai Boulder is the brand’s first ladder-frame model
- Boulder concept has been designed specifically for the US market
- It is likely to hit the production line by 2030
While Hyundai is known to manufacture smooth, comfortable, and hi-tech models, the brand’s latest unveil is a mix of rugged, technological advancement, and old-school charm. The new Boulder SUV concept has been unveiled in the US, and we explain everything about it below.
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Hyundai Boulder SUV concept: Everything you need to know
The newly showcased Boulder SUV concept marks a new chapter in the evolution of Hyundai. Based on the all-new ‘Art of Steel’ design philosophy, the Boulder SUV is the brand’s first-ever body-on-frame chassis.
Designed to tackle the off-road trails, while offering the cocoon of a comfortable cabin, the Boulder concept certainly looks distinctive. The front design boasts a split vertical LED headlamp setup, whilst the horizontal slatted grille features the pill-like design with small LED lights underneath.
The big bash plate, flared wheel arches, and a unique rear quarter design mingle nicely with the rugged 18-inch alloy wheels that are wrapped in all-terrain tyres. Even the functional roof rails feature LED lights.
While one can not miss the Defender-like silhouette and the ORVM design, the rear-end has a unique outlook with a twin-hinge tailgate that can be opened from either side. The tailgate also gets the spare tyre mount in the typical SUV fashion, while the vertical LED taillights give it a masculine look.
On the inside, the Boulder SUV concept features a unique, luxurious cabin that boasts dark beige leather upholstery, a three-spoke steering wheel with rotary knobs for drive modes and traction control, four individual digital screens for off-road statistic display, and aircraft-like HVAC controls on the dashboard.
With the reveal of the Boulder concept, Hyundai has stated that it is a highly customisable SUV, and it has been specifically designed for the US market, where people love big trucks. However, the production version based on this concept is likely to be revealed by the end of this decade.
