Key Highlights
- Mahindra Racing unveils its Gen3.5 Formula E car under the bold new ‘Scream Electric’ campaign
- Striking livery symbolizes speed, confidence, and India’s rising motorsport energy
- Campaign aims to make electric performance emotional, not just efficient
Mahindra showcased the company’s latest Formula E machine, unveiled under the ‘Scream Electric’ campaign. This is a visual and emotional statement rolled into one. Revealed on October 14, the Gen3.5 car carries a design that feels alive with every angle, every streak of red and white looks like it’s moving even when the car’s standing still.
Racing pedigree meets electric swagger
Mahindra Racing isn’t new to this game. The team’s been flying the Indian flag in Formula E since 2014, long before most people could tell a kilowatt-hour from a horsepower. And after finishing fourth in the 2024–25 season, ahead of heavyweights like McLaren and Maserati, it’s clear this isn’t a team just showing up; it’s one that’s here to fight for podiums.
The new Gen3.5 race car is sharper, lighter, and meaner. It’s the kind of machine that makes you grin just looking at it and that grin gets wider when you realize the tech inside isn’t just for racing. Mahindra’s engineers are already bringing lessons from Formula E straight into their upcoming electric SUVs. So, every time you see one of those SUVs on the road, know that part of its DNA was born at 300 kmph.
Scream Electric: Not a Campaign, a Culture
This isn’t some marketing line; it’s an invitation. An open call to every Indian who’s ever stayed up late watching motorsport, to every kid who dreamt of racing, to every EV skeptic who thought electric meant boring. It’s about changing how we feel about electric mobility, from silent and sensible to loud, proud, and passionate.
The best part? It ties neatly into Mahindra’s broader EV vision, one that connects racetrack tech to real-world innovation. The same spirit that makes their Formula E car scream will soon echo through their production EVs.
Our thoughts
There’s something infectious about the whole Scream Electric vibe, it’s raw, it’s proud, and it’s got just the right amount of attitude. It’s the kind of campaign that makes you want to paint your face red, grab your friends, and yell at the TV during qualifying.
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