Honda to focus on premium bikes and scooters in India

Key highlights

• Honda is shifting its focus towards premium motorcycles and scooters in India
• More global Honda models are expected to be introduced with increased localisation
• The company wants to attract younger buyers looking for design, technology and performance

Honda Motorcycle & Scooter India is preparing to strengthen its premium two-wheeler portfolio in India as consumer preferences continue to evolve. While commuter models like the Activa and Shine remain the backbone of its business, the company is now looking to attract buyers who are moving towards feature-rich scooters and larger motorcycles.

More premium Hondas on the way

Honda says its future strategy will involve bringing more products from its global portfolio to India. However, these models are expected to be localised to keep prices competitive.

The company believes affordability will remain important, but buyers today also expect better styling, advanced features and stronger performance.

While Honda has not revealed specific launch timelines, reports suggest the company is working on several new products across multiple segments.

Expected pipeline

Focus shifts from first-time buyers to loyal customers

Honda’s strategy is no longer limited to attracting first-time buyers. Instead, the company wants existing Honda owners to stay with the brand as they upgrade to bigger motorcycles or premium scooters.

Rather than losing customers to rival brands as their needs change, Honda aims to offer products across multiple price points and engine capacities.

India to play a bigger role

Another important part of Honda’s strategy is increasing India’s contribution to product development. The company has confirmed that future models will not only be manufactured here but will also be designed and developed with greater involvement from its Indian research and development teams.

This is expected to reduce development time while increasing localisation levels, helping keep costs in check.

Premium scooters remain a key focus

Honda also sees significant potential in the premium scooter segment. As buyers look for larger engines, better features and improved styling, the company plans to introduce products that offer a more premium experience without compromising on everyday practicality.

Local production of advanced components will play an important role in making these products accessible to Indian buyers.

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