Key Highlights
- TVS Motor Company has announced TVS Paddock, an exclusive premium retail channel for its high-end motorcycle portfolio.
- The first outlets open in Q2 FY2027.
- The stores will sell the Apache RTR 310, Apache RR 310, Ronin, TVS X EV, and future premium models including Norton motorcycles.Â
TVS has been quietly building a premium portfolio for a few years now. The Apache RR 310, the Ronin, the TVS X and the Norton brand. These are not mass-market products. They deserve a different kind of showroom experience. TVS Paddock is that answer.
TVS Motor Company announced TVS Paddock as its exclusive retail channel dedicated to its premium portfolio, setting up a separate buying environment for its higher-end lineup. The outlets, designed by London-based Checkland Kindleysides, house product displays, dedicated consultation zones, merchandise and service facilities under one roof.
What TVS Paddock Offers
TVS Paddock is a ground-up retail concept built around the premium buyer. It will not be limited to selling motorcycles. The new format will also bring customisation, riding communities, merchandise, accessories and dedicated service support under one roof.
The idea is to extend the relationship beyond the point of sale. Community rides, ownership events, and personalised after-sales support are all part of the plan. Think of it as TVS’s version of what Harley-Davidson and BMW Motorrad have done globally with their premium retail ecosystems.
Where and When
Operations are expected to commence during FY2027, with metro cities such as Mumbai, Delhi, Chennai, Bengaluru, and Hyderabad likely to receive the first TVS Paddock showrooms.
The product lineup at launch will include the Apache RTR 310, Apache RR 310, Ronin, and the TVS X electric scooter. Future premium models, including Norton motorcycles, are also expected to be retailed through TVS Paddock outlets as the network grows.
Why This Matters
India’s premium two-wheeler segment is growing fast. Buyers in this space expect more than a transactional showroom visit. They want to be part of a brand community. They want personalised service. They want a reason to stay loyal.
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