Key highlights
- Royal Enfield says ICE motorcycles will remain central to its business
- Flying Flea will lead the brand’s electric motorcycle ambitions
- C6 launched at Rs 2.79 lakh, with BaaS bringing the upfront price down to Rs 1.99 lakh
Royal Enfield has made it clear that internal combustion engine motorcycles will remain at the heart of its business, even as its new Flying Flea brand takes its first steps into electric mobility. The strategy has been outlined under a new framework called RE-BALANCE, which essentially means Royal Enfield wants to have one foot firmly planted in its petrol-powered present while cautiously stepping into an electric future.
And honestly, that approach makes plenty of sense for a company whose entire identity has been built around the thump of a petrol engine.
The company acknowledges that changing customer preferences and the eventual shift away from ICE vehicles could become a long-term challenge. But instead of treating electrification as a replacement for its existing motorcycles, Royal Enfield plans to work on both sides of the equation.
The RE-BALANCE strategy will focus on continued ICE product development alongside EV investment, while also looking at customer experience, profitable growth and sustainability.
That means the Classic, Bullet, Hunter, Himalayan and the rest of Royal Enfield’s petrol-powered family aren’t about to become museum pieces.
Flying Flea will handle the EV business
Royal Enfield’s electric ambitions will be spearheaded by Flying Flea, its dedicated EV brand. The important bit here is that Flying Flea isn’t intended to replace Royal Enfield’s existing range. Instead, it will operate alongside it and give the company a separate identity for electric motorcycles.
The first model is the Flying Flea C6, a rather unconventional electric motorcycle that looks nothing like a typical Royal Enfield. The C6 has already been showcased in several cities and has now entered the Indian market. It is priced at Rs 2.79 lakh (ex-showroom Bengaluru).
There is also a Battery-as-a-Service option. Choose that route and the upfront price drops to Rs 1.99 lakh, although battery costs are then handled separately.
Also read: 2027 Kawasaki Ninja 300 launched at Rs 3.34 lakh with new updates
